Work

Driven by Dreams

Highlight installation for Porsche’s 75th anniversary exhibition.


2023
Agency Liganova Horizon
Role Creative Director

For Porsche’s 75-year anniversary exhibition Driven by Dreams, visitors are welcomed by a spatial installation that stages the Porsche No. 1 as Ferry Porsche’s materialised vision. A flowing light belt emerges from his well-known quote and extends into the museum space, symbolising the passage from imagination to reality. The installation sets the tone for the exhibition journey by uniting brand origins with poetic abstraction.

  • Primary Facts

    • Porsche Museum anniversary exhibition opening installation

    • Part of the exhibition Driven by Dreams

    • Staging Porsche No. 1 as Ferry Porsche’s materialised dream

    • Flowing light belt visualises transition from vision to reality

    • Light impulses emerge from Ferry Porsche’s well-known quote

    • Sets the narrative entry point for the 75-year exhibition journey

  • Secondary Facts

    • Inspired by Ferry Porsche’s statement about building his dream car

    • Installation connects abstract impulses with physical presence

    • Visitors are guided from dream space into museum exhibition

    • Dynamic light reflections give the car poetic presence