Work

Commerce meets Customer

The First-Ever Shopping Experience App for PUMA.


2022
Agency Liganova Horizon
Role Art Director & UX Designer

The PUMA App merges retail and experience into one global platform. Users access exclusive drops, virtual try-ons, and community-driven features, all within a cohesive design system. The interface ensures fluid navigation and a consistent brand experience worldwide, bridging the gap between eCommerce and cultural engagement.