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Digital Cheers

Agency gift blending fashion and AR interaction.


2019
Agency Herren der Schöpfung
Role Art Director & Creative Technologist

A fan scarf by Herren der Schöpfung transforms the language of sports fandom into a phygital experiment. Conceived as a Christmas gift, the scarf embodies shared enthusiasm between agency, clients, and team. When scanned, it reveals a chant written and sung by the staff, animated through typography. The work merges human passion with technical skill, underscoring a multidisciplinary design practice.

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